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What You Can Do To Fight Childhood Obesity

With nearly 33% of children in America considered to be overweight or obese - a rate that has tripled in adolescents and more than doubled in younger children since 1980 - an Obama Administration task force recently established a goal of reducing the childhood obesity rate to just 5% by 2030, less than a generation away.
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Facts About Childhood Obesity

According to C & R's Youth Beat, kids eat at a restaurant 2.5 times a month. In an average 30-day month, there are 150 meal occasions:
- 30 Breakfasts
- 30 Lunches
- 30 Dinners
- 60 Snacks (at twice a day)
If kids are only going to restaurants 2-3 times a month, they account for only 2 percent of all meal occasions.
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President Bill Clinton Honors 179 U.S. Schools

The Alliance for a Healthier Generation, founded by the American Heart Association and the William J. Clinton Foundation, today recognized 179 schools that have transformed their campuses into healthier places for students and staff.
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Posts Tagged ‘san francisco’

The Daily Show with Jon Stewart Interviews Eric Mar on San Francisco’s Happy Meal Ban: Hypocrisy at its Finest

Wednesday, January 5th, 2011

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
San Francisco’s Happy Meal Ban
www.thedailyshow.com
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San Francisco Delays Vote On Controversial Toy Ban

Monday, October 25th, 2010

The San Francisco Board of Supervisors voted on Tuesday to postpone the vote on the Toy Ban until November 2, Election Day.
 San Francisco Delays Vote On Controversial Toy Ban
A recent article from food.change.org by David Orr states, “Well, it’s probably just a political calculation. Outgoing Mayor Gavin Newsom has promised a veto, and only 7 of the 8 required votes to overturn a veto are secured. Putting off the vote until after Election Day could make it a little easier to vote in favor of this bill. It could also be a sort of gift to Mayor Newsom, who is currently running for Lt. Governor of the state and has been labeled by his opponent as ‘chief of the food police.’ Politics will be politics, but the important point is that this legislation has a real chance of being passed.”
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Mar Asks For Two-Week Continuance On October 19th's Scheduled Vote On Controversial Toy Ban Legislation

Tuesday, October 19th, 2010

In a new sfgate.com blog post, Rachel Gordon discusses the recent events surrounding the San Fransisco Toy ban, that if passed, would take away any fast food marketing promotions in kids meals.  According to recent reports, supervisor and creator of the controversial toy ban legislation has asked for a two-week continuance in hopes to secure a veto-proof majority.

mcdonalds american idol Mar Asks For Two Week Continuance On October 19th's Scheduled Vote On Controversial Toy Ban Legislation

According to  Rachel Gordon, Mar asked that the vote be delayed until Nov. 2, Election Day, which might be nice for Mayor Gavin Newsom, who is in a tough race for lieutenant governor.  Newsom’s Republican opponent, Lt. Gov. Abel Maldonado, has attacked Newsom for being ”chief of the food police,” referring to the mayor’s earlier efforts to curb high-sugar sodas and to promote the slow-food movement.

Delayed or not, Mar still needs eight votes on the 11-member board to override Mayor Gavin Newsom’s promised veto. The target of his quest for the crucial eighth vote is Supervisor Bevan Dufty, who said he is undecided. Dufty said Monday that he has been getting pressure from both sides of the debate.

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San Francisco Board of Supervisors to Extend Toy Ban Legislation to Include Fast Food Breakfast Items Marketed To Adults

Tuesday, October 12th, 2010

According to the Nanny State Liberation Front, the San Francisco Board of Supervisors is  not only going after kids meals, but certain breakfast items marketed to adults as well. The article states that a Sept. 27 amendment was added to the city’s proposed Happy Meal Toy Ban ordinance. “A new category of items — breakfast items — are required to contain 0.5 cups of fruit.” Additionally, the amendment demands that the hamburger buns or other sandwich breads used in the meals must contain at least 50 percent whole wheat.

breakfast value menu 300x201 San Francisco Board of Supervisors to Extend Toy Ban Legislation to Include Fast Food Breakfast Items Marketed To Adults

One has to wonder what the reason is for including restrictions on the breakfast meal breads seeing that adult customers do not purchase fast-food breakfast meals because of toy incentives.

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Ecochildsplay.com Quotes Bob Cutler, CEO of Creative Consumer Concepts (C3), in a Recent Article

Friday, September 10th, 2010

Ecochildsplay.com recently quoted Bob Cutler, CEO of Creative Consumer Concepts (C3),  in a recent article: SF Mulls Over Ban on Toy Marketing for Unhealthy Food Despite Opposition

jamiess 263x300 Ecochildsplay.com Quotes Bob Cutler, CEO of Creative Consumer Concepts (C3), in a Recent Article

SF Mulls Over Ban on Toy Marketing for Unhealthy Food Despite Opposition

In the article, Cutler is quoted discussing the restaurant industry’s opposition to the Toy Ban. “This Toy Ban is only the first such move to blame restaurant owners for providing what consumers want to eat. ‘We have heard that a ban will be forthcoming on your ability to offer other marketing incentives next: no anniversary specials for married couples if the food is not healthy by law; no free birthday treats for kids celebrating a birthday unless it is healthy by law; and no discounts on bundled meals if the combo is not healthy by law,’ said Cutler.”

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Will Kids Want to Choose a Healthier Option for a Toy?

Thursday, September 2nd, 2010

September 2, 2010

I would like to share a blog post written by Katherine Hobson at the Wall Street Journal about the recent Toy Ban in California.  This blog is related to kids marketing, however, this is not the issue in San Francisco.  The politicians who support the Toy Ban are banking on big financial pay-offs in their upcoming elections.  The legislation is not regarding kids or obesity, but rather for us to choose why we need elected officials who think they should supersede parental rights.  Maybe we need elected officials who concern themselves with protecting our families from high crime, prostitution, poor health care, illegal immigrants and improving education.

plastic fast food toys 300x188 Will Kids Want to Choose a Healthier Option for a Toy?

If passed, legislation introduced in San Francisco — contrary to what you may have heard — would not pry your McDonald’s Happy Meal toys out of your cold, dead hands. What it would do, however, is to keep the trinkets out of meals that don’t meet a set of nutritional standards.

As the San Francisco Chronicle reports, there would be a 600-calorie cap on the entire meal, with no one item containing more than 200 calories. There would be sodium and fat limits, too, and the meal would have to include fruits and veggies. Only a few types of Happy Meals would qualify, the paper says, and promotions from Burger King and Jack in the Box would also be affected.

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Parents Say: Ban The Toys If You Want … My Kids Will Still Ask for Happy Meals

Thursday, September 2nd, 2010

September 1, 2010

I would like to share a blog post on blogher.com by Jill Miller Zimon regarding some of the opinions from parents surrounding the recent San Francisco Toy Ban legislation.

bee 300x242 Parents Say: Ban The Toys If You Want … My Kids Will Still Ask for Happy Meals

The toy ban that is trying to be passed through legislation will ban an “incentive” (aka toys), if a single food item has more than 200 calories or if the entire meal is more than 600 calories, which means too bad for children who choose McDonalds…a typical hamburger has at least 250 calories!  There will also be limits on fat and sodium intake as well.

The legislation has gained attention of many bloggers following the subject with several different opinions. In reply to an Eat Drink Better post by Jeannie Moulton, a follower stated:

“Ban the toys if you want … my kids would ask for Happy Meals even if they came without a toy. They actually enjoy that conglomeration of chemicals & processed food particles that McDonald’s calls chicken nuggets. But as their PARENT, I make the CHOICE not to feed them that garbage except on extremely rare occasions, even though they often whine & beg. Not only that, I EXPLAIN to them WHY I don’t allow them to have it. That’s really the problem here — toys may be a marketing tool to encourage children to ask their parents for a product … but ultimately it’s up to the parent to say NO, not the government to make laws banning toys or even ingredients.”

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San Francisco On The Fast Track To Banning Happy Meal Toys

Monday, August 30th, 2010

August 30th, 2010

Thank you to the Nanny State Liberation Front for featuring Bob Cutler, CEO of Creative Consumer Concepts (C3), in a recent blog.

According to the article, Nanny state bureaucrats in San Francisco are poised to ram the Happy Meal toy ban down citizens’ throats as early as Sept. 13. Bob Cutler, CEO of Creative Consumer Concepts (C3), believes the toy ban will be “fast-tracked” by the city council just as a similar ban in Santa Clara County, Calif. was handled — by keeping citizens in the dark about an issue that adversely affected their rights to make lifestyle decisions for themselves and their own children.

The [anti-toy] bill’s authors are expected to fast-track the proposal though the process which means it could be presented to committee mid-September, and if it passes, to the full board by late September or the first week of October,” Cutler said. “This legislation needs to be stopped before it reaches committee. If Mar, Chu and Campos’ proposal gets voted out of committee, the chances of it ultimately being enacted into law increase substantially.”
happymeals 300x193 San Francisco On The Fast Track To Banning Happy Meal Toys

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