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What You Can Do To Fight Childhood Obesity

With nearly 33% of children in America considered to be overweight or obese - a rate that has tripled in adolescents and more than doubled in younger children since 1980 - an Obama Administration task force recently established a goal of reducing the childhood obesity rate to just 5% by 2030, less than a generation away.
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Facts About Childhood Obesity

According to C & R's Youth Beat, kids eat at a restaurant 2.5 times a month. In an average 30-day month, there are 150 meal occasions:
- 30 Breakfasts
- 30 Lunches
- 30 Dinners
- 60 Snacks (at twice a day)
If kids are only going to restaurants 2-3 times a month, they account for only 2 percent of all meal occasions.
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President Bill Clinton Honors 179 U.S. Schools

The Alliance for a Healthier Generation, founded by the American Heart Association and the William J. Clinton Foundation, today recognized 179 schools that have transformed their campuses into healthier places for students and staff.
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Posts Tagged ‘restaurants’

San Francisco Delays Vote On Controversial Toy Ban

Monday, October 25th, 2010

The San Francisco Board of Supervisors voted on Tuesday to postpone the vote on the Toy Ban until November 2, Election Day.
 San Francisco Delays Vote On Controversial Toy Ban
A recent article from food.change.org by David Orr states, “Well, it’s probably just a political calculation. Outgoing Mayor Gavin Newsom has promised a veto, and only 7 of the 8 required votes to overturn a veto are secured. Putting off the vote until after Election Day could make it a little easier to vote in favor of this bill. It could also be a sort of gift to Mayor Newsom, who is currently running for Lt. Governor of the state and has been labeled by his opponent as ‘chief of the food police.’ Politics will be politics, but the important point is that this legislation has a real chance of being passed.”
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Mar Asks For Two-Week Continuance On October 19th's Scheduled Vote On Controversial Toy Ban Legislation

Tuesday, October 19th, 2010

In a new sfgate.com blog post, Rachel Gordon discusses the recent events surrounding the San Fransisco Toy ban, that if passed, would take away any fast food marketing promotions in kids meals.  According to recent reports, supervisor and creator of the controversial toy ban legislation has asked for a two-week continuance in hopes to secure a veto-proof majority.

mcdonalds american idol Mar Asks For Two Week Continuance On October 19th's Scheduled Vote On Controversial Toy Ban Legislation

According to  Rachel Gordon, Mar asked that the vote be delayed until Nov. 2, Election Day, which might be nice for Mayor Gavin Newsom, who is in a tough race for lieutenant governor.  Newsom’s Republican opponent, Lt. Gov. Abel Maldonado, has attacked Newsom for being ”chief of the food police,” referring to the mayor’s earlier efforts to curb high-sugar sodas and to promote the slow-food movement.

Delayed or not, Mar still needs eight votes on the 11-member board to override Mayor Gavin Newsom’s promised veto. The target of his quest for the crucial eighth vote is Supervisor Bevan Dufty, who said he is undecided. Dufty said Monday that he has been getting pressure from both sides of the debate.

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San Francisco Board of Supervisors to Extend Toy Ban Legislation to Include Fast Food Breakfast Items Marketed To Adults

Tuesday, October 12th, 2010

According to the Nanny State Liberation Front, the San Francisco Board of Supervisors is  not only going after kids meals, but certain breakfast items marketed to adults as well. The article states that a Sept. 27 amendment was added to the city’s proposed Happy Meal Toy Ban ordinance. “A new category of items — breakfast items — are required to contain 0.5 cups of fruit.” Additionally, the amendment demands that the hamburger buns or other sandwich breads used in the meals must contain at least 50 percent whole wheat.

breakfast value menu 300x201 San Francisco Board of Supervisors to Extend Toy Ban Legislation to Include Fast Food Breakfast Items Marketed To Adults

One has to wonder what the reason is for including restrictions on the breakfast meal breads seeing that adult customers do not purchase fast-food breakfast meals because of toy incentives.

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Restaurants Should Not Take All The Blame – Education Needs To Be A Priority For Childhood Obesity

Wednesday, September 15th, 2010

An article on thestir.cafemom.com shared opinions about the recent activities surrounding Childhood Obesity Awareness Month.

Kim Conte, explained that while restaurants do have a responsibility to keep people healthy, they are not the main source of blame.  American’s need to be better educated on nutrition and the negative effects of overeating.

I agree that restaurants do have a responsibility to help in the effort to reduce obesity rates and get Americans eating healthier — after all, one-third of all meals today are eaten outside the home. But this call to arms — whether it’s coming from Obama or the PCRM — needs to be in tandem with public education on how people also share in the responsibility of making healthy food choices for themselves and their families.”

Conte’s opinion comes from a newly released video created by the Physicians Committee for Responsible Medicine and Michelle Obama’s speech to restaurant owners, urging them to offer healthier options on menus.

youtubevidOBS 300x248 Restaurants Should Not Take All The Blame – Education Needs To Be A Priority For Childhood Obesity

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Yahoo! Finance Posts ObesitySolvers.com Press Release: Cutler Responds to Federal Trade Commission’s 48 Subpoenas Issued to Companies Marketing Food to Children & Adolescents

Wednesday, September 15th, 2010

ftc 221 300x187 Yahoo! Finance Posts ObesitySolvers.com Press Release: Cutler Responds to Federal Trade Commission’s 48 Subpoenas Issued to Companies Marketing Food to Children & Adolescents

A recent press release from obesitysolvers.com which highlighted Bob Cutler’s response  to the Federal Trade Commission’s 48 subpoenas issued to companies marketing food to children and adolescents was posted by Yahoo! Finance.

According to the press release, Bob Cutler, CEO of Creative Consumer Concepts (C3), said that the federal government should not be able to limit the rights of advertisers, consumers or anyone who wants to choose what they want to eat.

“The U.S. government is marching again to restrict our rights. These subpoenas are a sure way for the government to restrict advertisers. The result of this effort will undoubtedly be government intervention and potential regulation,” Cutler said.

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First Lady Asks Restaurant Owners to Promote Healthy Menu Options for Childhood Obesity Awareness Month September 2010

Monday, September 13th, 2010

michelle obama lets move1 300x188 First Lady Asks Restaurant Owners to Promote Healthy Menu Options for Childhood Obesity Awareness Month September 2010

On The Hill: The Washington Scene, a new article reported that First lady Michelle Obama urged restaurant owners to re-think their menus in a speech to the National Restaurant Association in Washington D.C.

“You’re responsible for one-third of the calories our kids get on a daily basis,” she said. “The choices you make determine what’s listed on the menus, what’s advertised on billboards and what’s served on our plates.”

The First Lady suggested owners offer a wider variety of healthier choices, as part of her “Let’s Move!” campaign, as well as offering examples of how restaurants can promote healthier choices by small recipe changes.

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Ecochildsplay.com Quotes Bob Cutler, CEO of Creative Consumer Concepts (C3), in a Recent Article

Friday, September 10th, 2010

Ecochildsplay.com recently quoted Bob Cutler, CEO of Creative Consumer Concepts (C3),  in a recent article: SF Mulls Over Ban on Toy Marketing for Unhealthy Food Despite Opposition

jamiess 263x300 Ecochildsplay.com Quotes Bob Cutler, CEO of Creative Consumer Concepts (C3), in a Recent Article

SF Mulls Over Ban on Toy Marketing for Unhealthy Food Despite Opposition

In the article, Cutler is quoted discussing the restaurant industry’s opposition to the Toy Ban. “This Toy Ban is only the first such move to blame restaurant owners for providing what consumers want to eat. ‘We have heard that a ban will be forthcoming on your ability to offer other marketing incentives next: no anniversary specials for married couples if the food is not healthy by law; no free birthday treats for kids celebrating a birthday unless it is healthy by law; and no discounts on bundled meals if the combo is not healthy by law,’ said Cutler.”

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Bob Cutler, CEO of Creative Consumer Concepts (C3), Reviews his Stance on The Kids’ Meal Toy Ban in an Interview with QSR Magazine

Friday, September 10th, 2010

QSR Magazine recently interviewed Bob Cutler, CEO of Creative Consumer Concepts (C3), about his stance against the Kids Meal Toy Ban.

Screenshot 2 300x220 Bob Cutler, CEO of Creative Consumer Concepts (C3), Reviews his Stance on The Kids’ Meal Toy Ban in an Interview with QSR Magazine

Taking a Stand

Cutler was asked a series of questions regarding his personal and professional opinion regarding the Toy Ban. When asked if he is only fighting the Toy Ban because his business could lose money if it was passed, Cutler responded:

“We’re a law-abiding company that has been providing services to restaurants for 23 years. It’s really more of the potential liability that surrounds the issue of moving the First Amendment out of its interpretation by courts and putting that interpretation into the hands of the Federal Trade Commission. Then the FTC would be able to establish the First Amendment rights of marketers. Quite candidly, the concern has transitioned from a business one to one more of advocacy—our Constitutional First Amendment rights.

Initially you can say there’s a business basis for our concerns, and that’s true. But our customers are going to sell kids’ meals in one iteration or the other. They’re going to have to change what those meals are, and we’re going to be a part of that. But, from my perspective, this group is working to have our first amendment rights managed and approved by a government agency. And the threat of that is so beyond belief, I just can’t sit here as a citizen and a business owner and go down without speaking out against it.”

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