With nearly 33% of children in America considered to be overweight or obese - a rate that has tripled in adolescents and more than doubled in younger children since 1980 - an Obama Administration task force recently established a goal of reducing the childhood obesity rate to just 5% by 2030, less than a generation away.
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According to C & R's Youth Beat, kids eat at a restaurant 2.5 times a month. In an average 30-day month, there are 150 meal occasions:
- 30 Breakfasts
- 30 Lunches
- 30 Dinners
- 60 Snacks (at twice a day)
If kids are only going to restaurants 2-3 times a month, they account for only
2 percent of all meal occasions.
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President Bill Clinton Honors 179 U.S.
Schools
The Alliance for a Healthier Generation, founded by the American Heart Association and the William J. Clinton Foundation, today recognized 179 schools that have transformed their campuses into healthier places for students and staff.
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Ecochildsplay.com recently quoted Bob Cutler, CEO of Creative Consumer Concepts (C3), in a recent article: SF Mulls Over Ban on Toy Marketing for Unhealthy Food Despite Opposition
In the article, Cutler is quoted discussing the restaurant industry’s opposition to the Toy Ban. “This Toy Ban is only the first such move to blame restaurant owners for providing what consumers want to eat. ‘We have heard that a ban will be forthcoming on your ability to offer other marketing incentives next: no anniversary specials for married couples if the food is not healthy by law; no free birthday treats for kids celebrating a birthday unless it is healthy by law; and no discounts on bundled meals if the combo is not healthy by law,’ said Cutler.”
Thank you to Alan J. Liddle, writer for the Nation’s Restaurant News (http://www.nrn.com), for quoting Bob Cutler, CEO of Creative Consumer Concepts (C3), in a recent article regarding the Happy Meal Toy Ban.
Cutler was quoted giving his opinion on the unpopular Toy Ban legislation. “Banning toys will not solve the obesity issue,” said Bob Cutler, chief executive of Creative Consumer Concepts, a self-described kid-smart brand marketing agency to the restaurant industry. “Supervisor Eric Mar, chief sponsor of the legislation, has crossed the line.”
“It is a parent’s responsibility to choose nutritious food for their child,” he said. “When the government tries to ban toys or force people to eat a certain way, it is a blatant attempt to limit consumer choice. These government officials are not representing their constituents. If they keep this up, they will not be re-elected.”
