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What You Can Do To Fight Childhood Obesity

With nearly 33% of children in America considered to be overweight or obese - a rate that has tripled in adolescents and more than doubled in younger children since 1980 - an Obama Administration task force recently established a goal of reducing the childhood obesity rate to just 5% by 2030, less than a generation away.
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Facts About Childhood Obesity

According to C & R's Youth Beat, kids eat at a restaurant 2.5 times a month. In an average 30-day month, there are 150 meal occasions:
- 30 Breakfasts
- 30 Lunches
- 30 Dinners
- 60 Snacks (at twice a day)
If kids are only going to restaurants 2-3 times a month, they account for only 2 percent of all meal occasions.
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President Bill Clinton Honors 179 U.S. Schools

The Alliance for a Healthier Generation, founded by the American Heart Association and the William J. Clinton Foundation, today recognized 179 schools that have transformed their campuses into healthier places for students and staff.
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Posts Tagged ‘C3’

Ecochildsplay.com Quotes Bob Cutler, CEO of Creative Consumer Concepts (C3), in a Recent Article

Friday, September 10th, 2010

Ecochildsplay.com recently quoted Bob Cutler, CEO of Creative Consumer Concepts (C3), Ā in a recent article: SF Mulls Over Ban on Toy Marketing for Unhealthy Food Despite Opposition

jamiess 263x300 Ecochildsplay.com Quotes Bob Cutler, CEO of Creative Consumer Concepts (C3), in a Recent Article

SF Mulls Over Ban on Toy Marketing for Unhealthy Food Despite Opposition

In the article, Cutler is quoted discussing the restaurant industry’s opposition to the Toy Ban. ā€œThis Toy Ban is only the first such move to blame restaurant owners for providing what consumers want to eat. ā€˜We have heard that a ban will be forthcoming on your ability to offer other marketing incentives next: no anniversary specials for married couples if the food is not healthy by law; no free birthday treats for kids celebrating a birthday unless it is healthy by law; and no discounts on bundled meals if the combo is not healthy by law,’ said Cutler.ā€

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Bob Cutler, CEO of Creative Consumer Concepts (C3), Reviews his Stance on The Kids’ Meal Toy Ban in an Interview with QSR Magazine

Friday, September 10th, 2010

QSR Magazine recently interviewed Bob Cutler, CEO of Creative Consumer Concepts (C3), about his stance against the Kids Meal Toy Ban.

Screenshot 2 300x220 Bob Cutler, CEO of Creative Consumer Concepts (C3), Reviews his Stance on The Kids’ Meal Toy Ban in an Interview with QSR Magazine

Taking a Stand

Cutler was asked a series of questions regarding his personal and professional opinion regarding the Toy Ban. When asked if he is only fighting the Toy Ban because his business could lose money if it was passed, Cutler responded:

“We’re a law-abiding company that has been providing services to restaurants for 23 years. It’s really more of the potential liability that surrounds the issue of moving the First Amendment out of its interpretation by courts and putting that interpretation into the hands of the Federal Trade Commission. Then the FTC would be able to establish the First Amendment rights of marketers. Quite candidly, the concern has transitioned from a business one to one more of advocacy—our Constitutional First Amendment rights.

Initially you can say there’s a business basis for our concerns, and that’s true. But our customers are going to sell kids’ meals in one iteration or the other. They’re going to have to change what those meals are, and we’re going to be a part of that. But, from my perspective, this group is working to have our first amendment rights managed and approved by a government agency. And the threat of that is so beyond belief, I just can’t sit here as a citizen and a business owner and go down without speaking out against it.”

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Thank you to Nation's Restaurant News for Quoting Bob Cutler, CEO of C3, in a Recent Article About the Happy Meal Toy Ban

Monday, August 23rd, 2010

Thank you to Alan J. Liddle, writer for the Nation’s Restaurant News (http://www.nrn.com), for quoting Bob Cutler, CEO of Creative Consumer Concepts (C3), in a recent article regarding the Happy Meal Toy Ban.

Picture 14 296x300 Thank you to Nation's Restaurant News for Quoting Bob Cutler, CEO of C3, in a Recent Article About the Happy Meal Toy Ban

Cutler was quoted giving his opinion on the unpopular Toy Ban legislation.Ā ā€œBanning toys will not solve the obesity issue,ā€ said Bob Cutler, chief executive of Creative Consumer Concepts, a self-described kid-smart brand marketing agency to the restaurant industry. ā€œSupervisor Eric Mar, chief sponsor of the legislation, has crossed the line.ā€

ā€œIt is a parent’s responsibility to choose nutritious food for their child,ā€ he said. ā€œWhen the government tries to ban toys or force people to eat a certain way, it is a blatant attempt to limit consumer choice. These government officials are not representing their constituents. If they keep this up, they will not be re-elected.ā€

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Instead of Calories, Scientists Claim Chemicals are the Reasons behind Obesity

Friday, August 13th, 2010

I would like to share an article from Wall Street Journal reporter Allysia Finley regarding the real cause of obesity. Some people always blame calories for everthing, however, scientists recently discovered that chemicals like phthalates and bisphenol A (BPA) might be the ultimate criminals responsible for making us fat. Phthalates are largely used in medical tubing, make-up and PVC piping; and BPA is often can often be found in bottles and food containers.

 Instead of Calories, Scientists Claim Chemicals are the Reasons behind ObesityCamelbakWaterBottles Instead of Calories, Scientists Claim Chemicals are the Reasons behind Obesity

Are Plastics Making Us Fat?

Weight-loss crazes are as American as apple pie—make that Slim Fast shakes. But despite our countless diet fads, the obesity rate has more than doubled in the last 30 years. Perhaps that’s because Americans haven’t tried “The New American Diet,” which promises to reveal “why your weight isn’t your fault” and reverse “the obesogen effect.” Haven’t heard of the “obesogen effect”? You will soon enough.

As authors of “The New American Diet,” Stephen Perrine and Heather Hurlock are among a growing number of health gurus who blame America’s ballooning on “obesogenic” foods that masquerade as healthy. They don’t mean reduced-sugar Cocoa Puffs. Fruits, chicken breasts, canned vegetables, milk and other seemingly wholesome foods, they claim, contain insidious “obesogenic” pesticides and plastics that alter hormones and cause our bodies to store more fat. Their weight-loss secret? Eat organic “obesogen-free” food.

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Some Parents Very Unhappy About McDonald's Being Blamed for Increase in Childhood Obesity

Monday, August 2nd, 2010

Here is a blog post written by Katie Loud from http://zeldalily.com/, discussing the recent attacks on McDonald’s for contributing to an increase in childhood obesity. Loud, a mother of two, believes McDonald’s is not to blame and that there should be more parental responsibility. She shares her experience of making food choices for her children and admits she occasionally allows them to have a Happy Meal.

Loud strongly believes that less focus should be placed on fast food chains and more on increasing physical activity of children. “You know, I can’t help but feel that the focus is on the path of least resistance here. It’s a lot easier toĀ point the finger at Mickey D’s or BK for foisting junk food on our children, but I very strongly believe that the bigger emphasis should be onĀ increasing physical activity,” Loud said.

McDonald’s Happy Meals Being Blamed for Increase in Childhood Obesity, Have Some Parents Very Unhappy

happymealfood Some Parents Very Unhappy About McDonald's Being Blamed for Increase in Childhood Obesity

I’m the first to admit that the trip to McDonald’s for a Happy Meal has been a not uncommon experience for both of my daughters. I’m very well aware that they are not the most nutritionally sound dinner options, but once in a while the little flimsy cardboard box containing McNuggets, fries, and a toy is just the way to go. The Center for Science in the Public Interest, however, is coming down hard on Happy Meals, taking the fast food giant to task for ā€œpredatory marketing practicesā€ by using cheap plastic toys to get kids eating fatty junk.

California’s Santa Clara County has already taken the first step, actually banning toys from the Happy Meal package. This is in the name of combating childhood obesity,Ā a cause that First Lady Michelle Obama has faced head on. As an increase in obesity rates continue, the fast food industry is facing growing pressure.

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Promoting 60 minutes of regular exercise to fight childhood obesity starts at home

Monday, August 2nd, 2010

Here is a Green Bay Press-Gazette article written by Kelly McBride about the Centers for Disease Control and Prevention guidelines that call for an hour of daily activity for children and adolescents. This article is a part of the Green Bay Press-Gazette’s efforts to explore the components of childhood obesity one-by-one as part of the Greatchildrenrunning 300x201 Promoting 60 minutes of regular exercise to fight childhood obesity starts at homeer Green Bay: Where Kids Count community initiative.

The article stresses that getting children moving is an integral part of fighting childhood obesity and that this must start at home. “Activity is a huge piece to this — why we’re seeing the numbers that we’re seeing with the epidemic in this country,” said Michelle Erdmann, team leader of wellness and performance for Bellin Health, adding that change “has to start at home, with strong, active families. That’s a huge piece of it.”

Kids Count: Promoting 60 minutes of regular exercise starts at home

There’s no question that getting kids moving is an integral part of fighting the ongoing national battle against childhood obesity. Centers for Disease Control and Prevention guidelines call for an hour of daily activity for children and adolescents, but experts say many kids are falling woefully short of that goal.

Busy lives and TV and computer “screen time” are primary culprits as too many kids get too little exercise. School gym classes and other activities can help, but doctors and health officials say meaningful change needs to begin with parents.

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Yahoo! Posts ObesitySolvers Response to Unhealthy Kids Meal Menus

Monday, August 2nd, 2010

Yahoo! posted our latest press release about a NYPost.com article that accused Friendly’s, a New Jersey restaurant, of contributing to childhood obesity by having high calorie meal options.

Bob Cutler, CEO of Creative Consumer Concepts (C3), suggests there should be more education for parents today. “This should not be a government issue, it should be self-regulated. Parents should have the right to choose what they want their child to eat.Ā When parents are educated about meal choices, they would beĀ less likelyĀ to choose meals high in calories for their children,” said Cutler.

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yahoo os 300x237 Yahoo! Posts ObesitySolvers Response to Unhealthy Kids Meal Menus

Former Secretary of Health and Human Services Says BMI Misdiagnoses Obesity

Friday, July 30th, 2010

Here is a Nanny State Liberation Front article about Tommy Thompson, former secretary of Health and Human Services, speaking out about new health care regulations demanding obesity ratings. Thompson fears that many Americans will be misdiagnosed and classified as obese by using BMI as the classification system.

bmi comparison Former Secretary of Health and Human Services Says BMI Misdiagnoses Obesity

Tommy Thompson Says Feds Want Americans to BeĀ Fat

Here’s something you won’t hear from First Nanny Michelle Obama’s cheerleaders in the State-Run Media:

The former secretary of Health and Human Services said that using body mass as an indicator of obesity is an old and flawed science.

ā€œAnd what I’m saying and what I’m representing is a new type of science called body composition. And body composition takes into consideration your body fat, and body fat really is a determining factor as to whether or not you’re going to become obese, whether or not you’re going to have hyper tension, whether or not you’re going to have cardiovascular problems,ā€ Thompson said.

Thompson said body fat is the indicator of a worsening physical condition of a person, not the body mass.

He said he fears that many Americans will be misdiagnosed and classified as obese.

The ā€œCommentsā€ section of the article needs to hear from you — the voice of reason and sanity — to let fellow Americans know they can either join the revolution against big government bureaucrats or fall victim to them.

The original article can be found here

Tobacco Funds Shrink as Childhood Obesity Fight Intensifies

Wednesday, July 28th, 2010

tobaccoobesity 300x157 Tobacco Funds Shrink as Childhood Obesity Fight Intensifies

The New York Time’s reported on Tuesday that more money is now being granted to the fight against childhood obesity, rather than to longstanding anti-tobacco campaigns. In 1991, the Robert Wood Johnson Foundation became the largest private funding source for fighting smoking. They spent $700 million to help get Joe Camel out of advertisements, advocated for higher cigarette taxes and smoke-free air laws and aided in reducing the nation’s smoking rate almost by half. A few years ago, the Foundation pledged to spend $500 million in five years on the childhood obesity fight. It was reported that they spent $58 million last year on the obesity efforts, granting only $4 million to the anti-smoking efforts.

The anti-obesity fight has full support from the White House with Michelle Obama’s “Let’s Move” campaign. The administration has funded this anti-obesity initiative with $1.15 billion, which came from economic stimulus and health care reform legislation. They provided more than $200 million for tobacco-use prevention, but much more was used for the obesity fight.

These two main public health issues now seem to be competing for attention. Dr. Steven A. Schroeder, former president of the Johnson Foundation, recognizes that childhood obesity is winning that current fight for attention. ā€œThe sad thing is, smoking, despite all the harm it does, is left pretty much an orphan,ā€ Schroeder said.

Read the full article

BMI: Body Mass falsely classifying people

Wednesday, July 28th, 2010

The Center for Consumer Freedom has taken the Government’s requirements for calculating body mass index to see what celebrities are classified as overweight and obese. The BMI calculation simply looks at a person’s height and weight. Needless to say, this government calculation is falsely classifying people.

CCF ObeseInfoGraphic 300x204 BMI: Body Mass falsely classifying people

OVERWEIGHT: (Last number is the calculated BMI)
Barry Bonds: 6’2″: 228 lbs: 29
David Boreanaz: 6’2″: 218 lbs: 28
Tom Brady: 6’4″: 225 lbs: 27
President Bush: 5’11″: 191 lbs: 26
Nic Cage: 6’1″: 210 lbs: 28
George Clooney: 5’11″: 211 lbs: 29
Matt Damon: 5’11″: 187 lbs: 26
Johnny Depp: 5’7″: 190 lbs: 27
David Duchovny: 6’0″: 212 lbs: 29
Vin Diesel: 6’2″: 200 lbs: 26
Cheryl Ford: 6’3″: 215 lbs:27
Harrison Ford: 6’1″: 218 lbs: 29
Brendan Fraser: 6’3″: 234 lbs: 29
Richard Gere: 5’11″: 187 lbs: 26
Ethan Hawke: 5’9″: 172 lbs: 25
Hugh Jackman: 6’2″: 210 lbs: 27
Lebron James: 6’8″: 240 lbs: 26
Dale Jarrett: 6’2″: 200 lbs: 26
Bobby Labonte: 5’9″: 170 lbs: 25
Nick Lachey: 5’10″: 180 lbs: 26
Karl Malone: 6’9″: 259 lbs: 28
Dr. Phil McGraw: 6’4″: 240 lbs: 29
Mark McGuire (playing weight): 6’5″: 250 lbs: 30
Donovan McNabb: 6’3″: 240 lbs: 30
Yao Ming: 7’6″: 310 lbs: 27
Brad Pitt: 6’0″: 203 lbs: 28
Keanu Reeves: 6’1″: 223 lbs: 29
Cal Ripken: 6’4″: 210 lbs: 27
Andy Roddick: 6’2″: 197 lbs: 25
Will Smith: 6’2″: 210 lbs: 27
Sammy Sosa: 6’0″: 220 lbs: 30
Denzel Washington: 6’0″: 199 lbs: 27
Bruce Willis: 6’0″: 200 lbs: 29
Billy Zane: 6’2″: 210 lbs: 27
OBESE: (Last number is the calculated BMI)
Mel Gibson 5’9″: 214 pounds: 32
Matt LeBlanc: 5’11″: 218 lbs: 30
The Rock (Dwayne Johnson): 6’5″: 275 lbs: 33
Arnold Schwarzenegger: 6’2″: 257 lbs: 33
Sylvester Stallone: 5’9″: 228 lbs: 34
Mike Tyson: 5’11 ½”: fighting weight between 218-235: 30-32
* All height and weight measurements were obtained through an online compendium of actor data, celebrity promotional materials, and official athletic figures found through ESPN.

Click here to calculate your BMI and see if your “Government Approved”