Posts Tagged ‘Bob Cutler’
Ecochildsplay.com Quotes Bob Cutler, CEO of Creative Consumer Concepts (C3), in a Recent Article
Friday, September 10th, 2010
Ecochildsplay.com recently quoted Bob Cutler, CEO of Creative Consumer Concepts (C3), in a recent article: SF Mulls Over Ban on Toy Marketing for Unhealthy Food Despite Opposition
SF Mulls Over Ban on Toy Marketing for Unhealthy Food Despite Opposition
In the article, Cutler is quoted discussing the restaurant industry’s opposition to the Toy Ban. “This Toy Ban is only the first such move to blame restaurant owners for providing what consumers want to eat. ‘We have heard that a ban will be forthcoming on your ability to offer other marketing incentives next: no anniversary specials for married couples if the food is not healthy by law; no free birthday treats for kids celebrating a birthday unless it is healthy by law; and no discounts on bundled meals if the combo is not healthy by law,’ said Cutler.”
Bob Cutler, CEO of Creative Consumer Concepts (C3), Reviews his Stance on The Kids’ Meal Toy Ban in an Interview with QSR Magazine
Friday, September 10th, 2010
QSR Magazine recently interviewed Bob Cutler, CEO of Creative Consumer Concepts (C3), about his stance against the Kids Meal Toy Ban.
Cutler was asked a series of questions regarding his personal and professional opinion regarding the Toy Ban. When asked if he is only fighting the Toy Ban because his business could lose money if it was passed, Cutler responded:
“We’re a law-abiding company that has been providing services to restaurants for 23 years. It’s really more of the potential liability that surrounds the issue of moving the First Amendment out of its interpretation by courts and putting that interpretation into the hands of the Federal Trade Commission. Then the FTC would be able to establish the First Amendment rights of marketers. Quite candidly, the concern has transitioned from a business one to one more of advocacy—our Constitutional First Amendment rights.
Initially you can say there’s a business basis for our concerns, and that’s true. But our customers are going to sell kids’ meals in one iteration or the other. They’re going to have to change what those meals are, and we’re going to be a part of that. But, from my perspective, this group is working to have our first amendment rights managed and approved by a government agency. And the threat of that is so beyond belief, I just can’t sit here as a citizen and a business owner and go down without speaking out against it.”
Thank you to Nation's Restaurant News for Quoting Bob Cutler, CEO of C3, in a Recent Article About the Happy Meal Toy Ban
Monday, August 23rd, 2010
Thank you to Alan J. Liddle, writer for the Nation’s Restaurant News (http://www.nrn.com), for quoting Bob Cutler, CEO of Creative Consumer Concepts (C3), in a recent article regarding the Happy Meal Toy Ban.
Cutler was quoted giving his opinion on the unpopular Toy Ban legislation. “Banning toys will not solve the obesity issue,” said Bob Cutler, chief executive of Creative Consumer Concepts, a self-described kid-smart brand marketing agency to the restaurant industry. “Supervisor Eric Mar, chief sponsor of the legislation, has crossed the line.”
“It is a parent’s responsibility to choose nutritious food for their child,” he said. “When the government tries to ban toys or force people to eat a certain way, it is a blatant attempt to limit consumer choice. These government officials are not representing their constituents. If they keep this up, they will not be re-elected.”