Will Kids Want to Choose a Healthier Option for a Toy?
Thursday, September 2nd, 2010
September 2, 2010
I would like to shareÂ aÂ blog postÂ writtenÂ by Katherine HobsonÂ atÂ theÂ Wall Street Journal about the recent Toy Ban in California.Â This blog is related to kids marketing, however, this is not the issue in San Francisco.Â The politicians who support the Toy Ban are banking on big financial pay-offs in their upcoming elections.Â The legislation is not regarding kids or obesity, but rather for us to choose why we need elected officials who think they should supersede parental rights.Â Maybe we need elected officials who concern themselves with protecting our families from high crime, prostitution, poor health care, illegal immigrants and improving education.
If passed, legislation introduced in San Francisco â€” contrary to what you may have heard â€” would not pry your McDonaldâ€™s Happy Meal toys out of your cold, dead hands. What it would do, however, is to keep the trinkets out of meals that donâ€™t meet a set of nutritional standards.
As the San Francisco Chronicle reports, there would be a 600-calorie cap on the entire meal, with no one item containing more than 200 calories. There would be sodium and fat limits, too, and the meal would have to include fruits and veggies. Only a few types of Happy Meals would qualify, the paper says, and promotions from Burger King and Jack in the Box would also be affected.