Bob Cutler, CEO of Creative Consumer Concepts (C3), Reviews his Stance on The Kids’ Meal Toy Ban in an Interview with QSR Magazine
QSR Magazine recently interviewed Bob Cutler, CEO of Creative Consumer Concepts (C3), about his stance against the Kids Meal Toy Ban.
Cutler was asked a series of questions regarding his personal and professional opinion regarding the Toy Ban. When asked if he is only fighting the Toy Ban because his business could lose money if it was passed, Cutler responded:
“We’re a law-abiding company that has been providing services to restaurants for 23 years. It’s really more of the potential liability that surrounds the issue of moving the First Amendment out of its interpretation by courts and putting that interpretation into the hands of the Federal Trade Commission. Then the FTC would be able to establish the First Amendment rights of marketers. Quite candidly, the concern has transitioned from a business one to one more of advocacy—our Constitutional First Amendment rights.
Initially you can say there’s a business basis for our concerns, and that’s true. But our customers are going to sell kids’ meals in one iteration or the other. They’re going to have to change what those meals are, and we’re going to be a part of that. But, from my perspective, this group is working to have our first amendment rights managed and approved by a government agency. And the threat of that is so beyond belief, I just can’t sit here as a citizen and a business owner and go down without speaking out against it.”
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